4 great ways that you can improve your company’s old blog posts
So many businesses are now overly focused on creating new blog posts. That’s to say sometimes the old blogs are just left and never updated.
Yet, surely when all that information gets out of date, well, the blog posts will no longer be useful?
So what’s the solution, should businesses be devoting some more time to updating old blog posts?
Well, the simple answer is we think it’s well worth updating a business’s blog posts from time to time. And before you think updating a load of old blog posts sounds like a ton of work, it’s worth bearing in mind there can sometimes be a reward at the end of all this labour.
That’s because a reward can come in the form of an uplift in terms of organic traffic that your company website receives, that’s of course if you update the old blog posts correctly!
So, without further ado, as we sense your itching to get started, let’s have a look at our four top tips for improving your old blog posts.
Rome wasn’t built in a day!
It’s understandable that businesses today will want to improve their businesses SEO as much as possible.
However, as seo is often an ongoing process, and there are so many things that will need to be optimised at once, you have to be clever with you spend your time.
That’s to say before you take the strategy that every single blog post is going to be revamped, you should sit back, and think is that really realistic?
The answer for most businesses is no, no its not! The reason being is that most businesses simply have not got the resources to keep going over old blog posts, and to keep the information up to date.
So, what’s the solution?
We would therefore recommend opening your businesses Google Analytics account, and looking at which pages receive the least number of visitors. Then why not concentrate on improving these pages?
Perhaps the content marketing that isn’t getting read much only has a few paragraphs of text, so in order to improve, you could elaborate a bit more.
On the other end of the spectrum will be those pages on your website that receive the most visitors, why not also see if these could be improved? For example, perhaps some of the information is now up to date, so you could add a section which shows you are updating your company’s old blog posts.
If you haven’t got the foggiest of how to work out which blog posts you need to improve, why not have a look at this great article that has been written by Nick Loper.
Don’t focus too much on the SEO!
You say what! We hear you- you’re thinking this business is an seo agency, yet they are stating don’t worry too much about the SEO!
Well here’s what we mean, sometimes some businesses concentrate too much on trying to improve their seo, that’s when writing their company’s blog posts. This can distract the writer from writing a really good piece of work.
That’s to say some writers are focused too much on placing keywords a set number of times throughout the article. So much so sometimes the article doesn’t flow correctly, and this sort of work may even act to confuse the reader.
Check your blog posts backlinks
You’ve probably already spotted that a lot of blog posts these days contain backlinks. Whether those backlinks lead to an internal page within your website, or externally onto another website, they can sure be useful.
Yet, if you’ve wrote your article some time ago, well its worth checking that those links still work.
For example, perhaps you are a large retailer, let’s say for example you retail bathroom items, so naturally you will have blog posts that talk about bathroom products.
Yet, as everybody knows products can stop being manufactured, or be replaced by another similar item. In which case the backlink may become broken.
So, whilst you are busy improving your businesses content marketing, why not have a click on all the blog posts links, just to make sure they still work?
Technical seo, it’s not something to be ignored
As most SEO’s will tell you, when you get a new website back from a design agency it can often lack the most basic of seo elements.
That’s to say the website designer may have been so focused on getting the homepages appearance right, there may well me no meta titles, meta descriptions, correctly labelled alt tags.
And this can mean that when it comes to adding blog posts, the author may well have followed the same approach. By this we mean none of the title tags have been added, and the meta titles are non-existent-so what you do?
Well, its always worth getting in touch with a respected digital marketing agency, who should be able to recommend ways that technical seo can be applied to old blog posts.
For more help and advice, why not give us a ring?