Introduction

When most businesses are researching different ways that they can improve their businesses local SEO, well, they often find that there are hundreds of different SEO methods that can be used.

And this can be overwhelming for any business owner, as often they will not know where to start.

Well, we instead like to make things really simple, so we thought we would compile a list of what we think are some of the best ways that you can improve your businesses local seo.

However, before we do start, its important to know this, you should only ever implement white hat seo. If you do not know what white hat SEO means, then we strongly recommend talking to a digital marketing agency that does.

#1 Backlinks

Often for a business to reach the top of Google the website will need quality backlinks. But not just any type of backlinks, but backlinks which are of a good quality. Also, the backlinks must be relevant to your business.

#2 Onsite SEO

Your chosen SEO agency should be improving your businesses onsite seo as well, and there are many ways to do this:

·        Meta titles and meta descriptions

·        Improving product or service descriptions

·        Adding alt tags

·        Making sure the NAP information is correct

·        Adding Schema

·        Adding good quality blog posts

·        Making sure the mobile version of the website works correctly

#3 Business citations

Business citations are simply mentions of your company’s NAP information. For those that do not know what NAP stands for, it simply means your businesses name, address and phone number.

Your business citations should have the same NAP details that are mentioned on your company’s website, and also be the same as what’s on stated on your businesses Google My Business account.

#4 Business reviews

Your business should obtain reviews from your customers, as this can help to improve your businesses local seo.

However, with that said your business shouldn’t obtain fake business reviews.

Fake business reviews can be spotted by Google’s algorithm, which means that your business will most likely not then be shown in the Google My Business results.

#5 Social media

Social media can be a great way of keeping people updated on how your business is doing.

Also, many digital marketing agencies including us use social media to tell people when we’ve written a new blog post.

This can get more people to read your companies blog posts, and sometimes some readers may wish to link to the work from their own business as well. This means that your business can sometimes also obtain backlinks.

However, the backlinks must be from quality websites, and also be relevant to your business if they are to help your businesses seo.

 

#6 Add blog posts

Your business, or your SEO company should be writing high-quality blog posts for your business.

Your business should be adding blog posts which answer questions that your customers regularly ask.

So, for example, let’s say you run a solicitor’s practice, and you specialise in offering advice to couples who are going through a divorce.

During the divorce process often people will have questions that are frequently asked, such as what will happen to the family home after they divorce.

This means if you are able to offer advice via your blog posts that answer questions that many people ask, then this means that more people are likely to find your business.

This means that your business may well obtain more backlinks as well, as other websites link to your business.

This could help to improve your businesses SEO, so as you can see adding blog posts to your website is important.

 

#7 Make sure that your website is easy to use

This may sound very basic consideration, yet you should make sure your companies’ website is easy to use.

Sometimes some companies place the websites appearance over SEO, for example the business may not work with an seo consultant whilst the website is being designed, and this can often lead to seo weaknesses with the website.

So in a nutshell, if your having a new website built, well we strongly recommend that your web design agency works with a white hat seo company.

 

Can we help?

If your company requires white hat seo, then why not call us?