Content Marketing

We believe that content marketing is vitally important to any seo strategy.

Content marketing can be used for two purposes, they are to encourage better organic rankings and to also help improve a websites conversion rate.

Content marketing is no longer about placing keywords throughout the text. We are now in the era of “entity building”.

This means that Google’s sophisticated algorithm doesn’t need to be constantly reminded about what services or goods you offer.

Instead it needs to be fed with quality information, facts and figures and data regarding your business.

Low quality content marketing doesn’t work anymore.

If your content marketing isn’t engaging or answers the users query, they will simply switch off.

If you lose your audiences attention, the algorithms, or more precisely Google’s RankBrain will pick up on this.

Lose most of your audiences attention and your websites bounce rate will soar, your average time on site will decrease, then you will have created the ultimate recipe that guarantees lower rankings.

The written word is powerful- use it wisely.