Does your website deserve to be on the first page?

Introduction

Many companies have a go at implementing SEO inhouse, and sometimes this can work just great.

Yet more and more business owners are scratching their heads, and wondering why on the earth the competition are ranking higher.

In years gone by, you could run some checks on the website, like a check on its backlinks, and then its normally at this point it would become blooming obvious why a competitor has a stronger website.

But now things are all bit more confusing for business owners. The reason being is the metrics that they once relied on to compare competitors with, well basically they don’t work.

So we thought we would have our penny’s worth, and through some light onto the matter:

RankBrain and keeping your audience interested

Ever invested in SEO and taken the approach that more is better?

Well your not alone, a lot of business owners take the approach that more is better. Believing that more backlinks, more content marketing and more business are better.

And they are right more is better. However here is the big but you’ve been waiting for, more is only better if the quality is kept super high.

But in matter of fact, what often happens is as your agency offers you more and more, the quality will decrease.

You end up with content marketing that’s loosely connected to your company in some shape or form.

You end up with backlinks that are connected to low quality, spammy websites. Basically you end up with pretty rubbish seo.

That’s unless you have such a large seo budget that you can quite literally get tons of seo work, and there are so many people working on it that they are offering the very best of quality.

Now here’s the thing, there’s no fooling your audience. They know when the work is marketing rubbish, they soon get bored and leave your website.

Well the search engines know this through RankBrain, and this is why quality must be kept high.

Your audience must be engaged, they must be retained through offering high quality work.

Don’t go with companies that roll-out work like a set menu

Who likes set menus really? Normally people only go with a set menu at a restaurant because its slightly cheaper.

In return the kitchen gets to roll out its food on mass, saving it money and time. Well this is kind of like rubbish seo that’s offered in a set list.

Set lists don’t work, they offer a broad brush approach regardless of what your website needs.

Same, boring predictable work that’s rolled out each month, which is unlikely to help your businesses seo.

Now think of a different approach, an seo agency that spots what your website is missing. It doesn’t then just go overboard with plugging the gap, it instead takes it time, and offers quality.

This quality work then is really useful, and your customers read it for longer, then the search engines pick up on this. This is basically really good quality marketing.

In a nutshell, quality matters.

It all comes down to is the work better?

Imagine for a second you have decided to save a few quid, and you want to change the taps in the kitchen yourself.

Yet your unsure how this is done, so you turn to your smartphone for advice. Then you read two articles.

Article one is very boring to read, it seems like its just interested in promoting the business. So you read for say less that 2 minutes, you bounce off the website, and start reading article 2.

Article 2 is much better, it has a YouTube video explaining how to change the tap, the video is 7 minutes long and you watch it all.

You then follow the step by step written instructions below, this takes you the duration of fitting the tap, which takes you half an hour.

So in all, you spend 37 minutes on that website. Then your tap is working, you are very happy, you’ve just saved a good wedge of money.

Your so happy you click the businesses Facebook button, and you leave a positive review.

See why the quality of the work matters? 37 minutes on a website, compared to 2 minutes on another.

Google’s RankBrain and algorithms spot that thousands of people are doing the same, so guess which business is going to rank higher?

This is why quality seo works.