7 things to know when investing in SEO

Introduction

It can sometimes be the case for some businesses that the more traditional forms of advertising are no longer generating the level of sales required.

So, whether you’re thinking of investing now, or someway off into the future we believe that all businesses should know these seven facts regarding organic seo.

#1 Acknowledge that organic is not a fast process                             

Despite what some agencies may claim, organic seo is most definitely not a fast process. Some of the best in the business would undoubtably support this view, and that is organic seo if it’s implemented according to white hat standards, takes a lot of time to implement correctly.

Also, it’s worth keeping in mind that organic seo is rarely a one-off process neither. Instead most businesses now require organic seo to be implemented on a continuous process.

#2 Cheap seo is often a false economy                                                  

Everybody loves a bargain, right? Well you’re certainly not wrong there, however there’s some things we think that a business can save a few quid on, yet seo shouldn’t be one of them.

However, this doesn’t mean we are encouraging you to use the most expensive digital marketing agency that you can find, yet a balance we think should be struck.

The reason being is this, if the seo agency does cut corners, then basically your website could incur a penalty.

Now if a penalty is imposed onto your website, well it’s no laughing matter that’s for sure. A penalty can basically mean that the websites rankings will drop, and in some instances, it can even mean that the website is removed from the search engine altogether.

So, a word to the wise, choose a white hat agency, that’s one that delivers quality work.

#3 Smoke and mirrors

Ever had a meeting with a digital marketing agency and it seemed as though they were speaking a completely different language?

Well its not uncommon for some agencies to do this deliberately. The purpose is to make it appear as though the agency is offering or doing more than what they actually are.

So, if you find yourself in a meeting, and your agency is making it clear that they don’t want to explain things using plain English, well we don’t think this is a good sign.

In a nutshell, everything seo related can be communicated without using tons of marketing jargon. In matter of fact, that’s the approach that our marketing agency has taken right from the start.

We find that way that most businesses want to know exactly what methods are being used, rather than listening to marketing waffle.

#4 Local

Think about how far the agency is located from your business. If you need to attend regular meetings, then you may prefer a business that’s local to you.

#5 Quality always pays

 When you’ve found an agency that you like the sound of, its important to work out whether they are using white hat methods.

It always pays to invest in quality seo, anything less could mean your website incurs a penalty.

#6 Over optimising is a real problem

Sometimes some businesses will optimise their own websites, which can sometimes work just great.

Yet, what can sometimes happen is, if the person optimising the website only has basic knowledge of how seo works, well it’s possible to over-optimise a website.

This often happens when a business tries to target a commercially important term, but does this too much.

So, for instance, an plumber may want to obtain more work within one city in particular, so they may over-optimise their website for the term “plumber + a cities name”.

This can mean that the algorithms think that the website is spam, and that the business is using low quality seo methods.

And that’s right, you guessed it, the website could incur a penalty.

#7 Work with an agency that you know you can work with over the long-term

You may want to go with one particular agency, and that’s because they rank right at the top of Google for digital marketing agency near your business, and that’s all well and good.

Yet, you may be assigned an account manager that doesn’t answer your e-mails or phone calls.

Or quite possibly the way they are explaining things leaves you with more questions than it does answers. So, in this situation we would advise this, you have to work with an agency that you know you can work with over the long run.

After all, for some businesses their website is the main way that they now generate sales, so its essential that you partner with the right agency.

You will need to be in communication with someone that explains the marketing strategy that they are using and explains the methods they are using to get there.