How can we get our business onto the first page of Google?

Introduction

Are you starting a brand-new business? Well, if you are, then its more than likely that you will want to get that business onto the first page of Google.

After all, if you’re not on the first page of Google, then you could be handing a massive competitive advantage to a rival business.

So without further ado, we are going to explain the basics of seo, so you can work out if this form of marketing would be suitable for your business.

Crawling and indexing

You may have an impressive looking website, one which may have cost your business quite a lot of money, yet if it can’t be crawled and indexed then its useless from an SEO perspective.

So, first things first, your seo agency must make sure that Googlebot can crawl and index the website.

This basically means can Google read your businesses website? Your seo company should create a site map for your business.

Also, if your digital marketing business carries out a lot of SEO work, perhaps for instance your website has been redesigned, then they may request that the website gets recrawled.

Its important to remember that Googlebot will recrawl your website on a regular basis.

So, with this in mind, if your company website is down for any great length of time, perhaps while it is changed, well this can mean the website drops in terms of where it ranks.

A good seo business should therefore make it easy for Google to crawl and index your website, so that Google can spot new work that has been added.

This is why businesses regularly add blog posts, its so Googlebot can spot the changes, and if the seo work is of good quality, the algorithm may reward the business with higher rankings.

Algorithm

You may have noticed that we have mentioned the word “algorithm” within this blog post quite a few times already.

The reason for that is it’s the algorithm that decides where a business should be ranked. That’s to say it’s the algorithm which decides should the business be on the first page of Google, or the 10th?

The algorithm is thought to take into account over 200 factors, that’s when deciding where your business should be ranked.

So, as you can imagine, this is what keeps us seo companies very busy indeed.

Some businesses think that once a website reaches the top of Google, that it stays there permanently.

However, this is not the case, that’s because Google’s algorithm makes changes to where all businesses are ranked on a regular basis. So, if a competitor has a stronger website, it terms of its seo, then will overtake your business.

White hat

It might be at this point that you are sold on the idea of SEO, yet its worth knowing this before you do find an seo agency.

You must invest in what is called “white hat” seo, the reason being is if you do find an seo company, and they implement low quality work, this could result in a penalty.

Now a penalty could be that your website drops, that’s in terms of where it ranks, or it could be removed altogether.

So, in a nutshell, low quality seo is often a false economy.

Organic seo

When you invest in digital marketing, the different services can all sound really confusing. For example, there’s PPC, social media advertising, local seo and organic seo to name just a few.

However, the majority of the SERP’S (search engine results pages) are made up of organic business listings.

This means that businesses often face fierce competition to get onto the first page. To climb the organic business listings most businesses therefore pay an seo company to implement organic seo.

How we can help

We are a white hat marketing agency, we offer affordable services. If you would like a quote, then why not give us a ring today?