Does your SEO company guarantee results?

Introduction

When we purchase something, we expect it to be delivered on time, right?

Well of course we do, that’s why we would have purchased the goods or services from that business.

So, you can see why most business owners expect the same when they invest in SEO.

That’s to say you pay for something, you should expect the seo company to guarantee that they will get your website to the top of Google by a certain date, right?

Well, for a lot of seo agencies, even the vast majority of leading seo businesses they do not guarantee results, and that’s with good reason.

So, if your wondering why most seo businesses don’t guarantee results, here’s why:

 

The competition could be too strong

Sometimes a start-up business will base within their business plan and projected sales on gaining so many customers through their website.

That’s to say, if they partner with an SEO agency, they then expect the sales to start coming through straightaway.

However, in reality organic seo can be a slow process, some seo agencies do not make that abundantly clear from the outset, yet to catch up with the competition, this can sometimes be a slow process.

 

Strong competitors

Your business may face competitors that have invested in seo for many years. Therefore, to set targets to overtake these competitors in a condensed timeframe, well this can sometimes be unrealistic.

Here’s why that is so, if your direct competitors have been investing for many years, that’s prior to your business investing, they will have been able to strengthen their websites ranking signals.

This means the benchmark may already be set high, and to overtake such competitors, well this may take a great deal of time.

This means many hundreds, if not thousands of backlinks may have been built by your rivals seo companies. This is just one ranking signal that an seo company should be optimising, there are over 200.

Therefore its important for both client and also businesses to be realistic as to how much ground can be covered to catch up with the competition.

 

Sandbox

Too many seo business are eager to say to companies that they can fulfil their marketing objectives, even though its sometimes unachievable, if not impossible on a slim marketing budget.

Take for example a start-up business, this means that the business will have normally just had a brand-new company website created.

Yet, what some seo businesses neglect to divulge in their sales pitch, is that a new website takes a lot more work to optimise.

In matter of fact, most new websites are placed in what are called a “sandbox” which basically means, it takes longer to optimise the website.

This means that for several months sometimes the website will not even show in Google for even the companies own business name, let alone any keywords.

Yet, sales reps acting on behalf of marketing agencies sometimes neglect to mention that, they just want to get your signature on that paper!

 

Kicked back down the ladder

Now its fair to say that when a business reaches the top of Google, for some businesses they can have a large increase in the amount of sales that the business generates.

So, you will have a handful of businesses that occupy the top positions, and therefore may pay an seo company to maintain where that business is ranked.

Now if a new business comes along, and then knocks one of these businesses off the top spots, well often the other businesses, the ones that have been at the top before, they may step-up seo activity in order to regain their position at the top.

For an established business, that has a high marketing budget, well sometimes they can keep paying until they occupy the top positions again.  This means that the established businesses may keep ploughing money into their marketing business until they regain a top position.

However, for say a start-up business, well sometimes they will not have the marketing budget to keep investing.

Now this is worth keeping in mind, because you really need to work with a marketing agency that will make the most out of your marketing budget from day one.

That’s to say you need to partner with a marketing agency that explains clearly every single step on the way where they applying seo work. Ask for a breakdown every month of what work you have obtained for that fee.