Introduction

If you’ve ever gone to meet the staff at an seo agency, then “backlinks” is bound to have cropped up in the conversation at some point.

And that’s with good reason, because backlinks are thought by many still to be the number one ranking factor, so out of the 200 plus ranking factors, these are top of the tree.

 

So what does that mean?

Well, it doesn’t matter what size business you run, all companies will be ranked according to how strong your ranking factors are.

Now some are more important than others, so for example, an internal link, although useful to shoppers, are worth less, in terms of importance than say a really high quality do follow backlink.

This means that many digital marketing agencies, ours included, still believe that backlinks are really important part of seo..

 

But are they easy to obtain?

No, is the simple answer, quality links,  the ones that really help improve a companies organic seo, well they are very hard to obtain.

That’s because, the other business has to want to link to you, so the best way of doing this is to add quality content marketing to your website. So, for example, if you sell lets say electric bikes, you might write a guide to explain everything a shopper needs to know, such as how long they take to charge, the range, and top speed.

Now if this work is high quality, then other businesses may link to it. So, for example, let’s say a blogger that writes about mountain biking with electric bikes, they may offer a backlink.

As long as the website which links to you is high quality, then this can help to improve your seo.

So, what exactly is a backlink?

Backlinks are simply links from other websites, which link to your company website.

So for example, lets say you run a family law practice, you might have a backlink from a website that gives out awards.

Backlinks are an important ranking factor for search engines, and can also help increase traffic to your site.

 

 

There are two types of backlinks:

 

 

1. Do-follow backlinks. These are links that pass along what’s called “link juice” to your company website, and these can help improve your seo.

 

2. No-follow backlinks. These links don’t pass along any link juice, but can still be really helpful in sometimes bringing more shoppers to a website, for example, lets say your car insurance company is listed on an approved list of insurers, this may help you to gain more sales, even if no link equity is passed. But as any good seo agency will tell you, its important to have a mix of both no and do follow links. So are no follow backlinks worth building, well, we would yes, most defeatedly as long as there quality links.

 

 

So to get the most benefit from backlinks, it’s important to have a mix of both do-follow and no-follow links pointing to your site. This will show search engines that your site is popular and trustworthy.

If you’re just starting to build backlinks for your business, then it’s a good idea to start with some high-quality, do-follow links.  

 

As your business grows and becomes more popular, you’ll start to attract more no-follow links. That’s perfectly normal and nothing to worry about.

 

Hope this helps! Let me know if you have any other questions. 🙂