Entries by Mike Jones

Onsite SEO- The definitive guide

Introduction So, you may have forked out a lot on having a website designed for your business, so you might expect that all of the onsite seo work will be completed? Well, sometimes it’s not, that’s to say, occasionally even the basic onsite, such as a meta description, well that might not even be added […]

Why organic SEO is so important for business

As more people buy products online, it’s more important than ever to ensure that your company has a strong online presence. One of the best ways to achieve this is through search engine optimisation (SEO). To improve a companies seo, often a reputable seo company like ours is required. You do have to make sure […]

SEO Pricing: How much does organic SEO Cost in Cardiff?

  Are you wondering how much organic SEO will cost you here in Cardiff? Well, the answer depends on a number of different factors, which is mostly based on how much competition there is. Obviously the next thing that can influence cost is which agency you choose, obviously agencies with a lot of staff will […]

What does “white hat SEO” mean?

  White hat SEO simply means doing search engine optimisation the correct way, so not cutting any corners, producing quality work. Not all agencies, freelancers, and people who work on improving seo use white hat methods, yet they should use white hat seo- why? Well, the main reason for using white hat seo is simple, […]

Google RankBrain- how did it change seo?

  Google’s RankBrain is the company’s machine-learning and artificial intelligence (AI) system.  It is also said to be able to understand searcher intent and get smarter over time. Google first announced RankBrain back in October 2015, Google has said that RankBrain is now the third most important ranking signal contributing to search results, after content […]

The Definitive Guide To SEO (2022)

As the world of organic SEO continues to evolve, so do the techniques and marketing strategies that are used to achieve success for businesses. The Definitive Guide To SEO In 2022 is a guide to help you improve your seo.   This comprehensive guide covers everything from on-page optimisation and link building, to content marketing […]

What’s the difference between content marketing and SEO?

    If you’ve ever contacted a Cardiff seo company, then you will know that content marketing is an important part of SEO, its therefore fair to say they are inextricably linked. After all, without content marketing, your business is likely to fall off the first page of search results. In addition, if your content […]

The Ultimate Guide to Local SEO   

    Local SEO is one of the most important marketing tools that a lot of businesses can use to reach new customers. Unfortunately, many businesses in Cardiff don’t know how to properly utilise Local SEO to its full potential. Our ultimate guide to local SEO will teach you everything you need to know about […]

What does bounce rate mean? Google Analytics Explained

  Bounce rate is simply the percentage of visitors which leave your website after seeing just one page.  A high bounce rate might indicate that your company website isn’t delivering what people are looking for. So for example you may sell luxury chocolate, and have a lot of organic visitors, but people may well be […]

What is “Google E-A-T”? Why is it Important for organic SEO?

  – What is Google E-A-T?   Google E-A-T is an important part of SEO because it stands for “Expertise, Authoritativeness, and Trustworthiness”. Seo agencies need to fully understand what this means if they are to write quality content marketing. This implies that Google looks for websites that are written by authorities in their fields […]

Is there a quick way to improve a businesses SEO?

Introduction   In this article we will discuss:   –       Why organic seo is normally a slow process –       Why you as a business should only invest in top-quality seo –       That there are over 200 different “ranking factors” which Google uses to work out where your company should rank –       That if your competitors […]

Can you tell me what “evergreen content marketing” is?

Introduction So, it’s quite normal that before you appoint a digital marketing agency, you task them with writing a marketing strategy for your business. For example, a business will often want to know over the next say 12 months what the agency is going to be working on in terms of tasks. Now you might […]

What is Google Search Console used for?

Introduction It really doesn’t matter if your sole-trader business, that’s to say, a plumber who’s just starting up his / her own company or instead, on the other hand you might own a chain of stores across the U.K and employ hundreds, if not thousands of staff, you might want to use Google Search Console […]

A beginner’s guide to organic SEO for 2021

In this article we will talk about • What is organic seo? • What is Google’s algorithm? • What are white hat methods? • Why should my agency check that my website can be indexed? • What is a Google algorithm update? • What is Googlebot? • Why is a Google Analytics account so useful? […]

How to write content marketing in 2021

Introduction   Let’s say that you’ve had a company website for donkey’s years, and let’s say that you run a pizza restaurant, it’s a popular business in Cardiff, based in the Cardiff Bay area. Yet now management have made a decision, you now want to expand, you want to deliver authentic Italian wood-fired pizza’s all […]

What does “SEO” mean?

If you run a local business, then it’s more than likely that you would want to get your company onto the first page of Google. This is when a lot of businesses look for an agency that specialises in what is called “local SEO”. However, a lot of business owners do not know how the […]

Google’s January 2020 update- was your business affected?

Introduction Google rolls out a lot of algorithm updates every single year- that’s to say Google is constantly working on improving it’s algorithm. However, as many business owners have heard of the “Google Panda updates”, and the “Google Penguin updates” many businesses have now grown fearful of these updates, thinking that when Google rolls out […]

How to improve your businesses local SEO

Introduction Okay, so your business may have had a website for quite a while, its just, well-it might not be generating any business? So now’s the time to partner with an SEO agency, and you want that agency to help improve where your business ranks for a number of keywords but for these to be […]

How does organic SEO work?

As you might expect, it’s a question that every digital marketing agency here within Cardiff will be asked on a regular basis- that’s to say we will be asked, “how does SEO work?”. Yet with that said- this is a question that requires a very detailed answer, so often it can’t be answered with just […]

Will duplicated content damage my businesses SEO?

Your business may have had its current website for quite a while, yet it may not have been generating much business for you? That’s to say, you may have hired a web developer to build a really professional looking website for your business, yet its months since the website went live, and you haven’t received […]

How do you ensure your content marketing is good quality?

Introduction No matter what type of business you run, whether you run a construction business, or a car insurance company, a lot of businesses these days invest in white hat seo. An important part of the SEO process is to write content marketing, yet with that said, a lot of businesses here in Cardiff will […]

What is Google My Business ?

Introduction It’s fair to say as business owners there’s always a constant flurry of requests for a business to sign their business up for something or other. Whether that be a new business directory, which advertises business in your area, or perhaps is a new social media platform that somebody is urging your business to […]

How to evaluate your competitor’s SEO

Introduction So many businesses think that when investing in organic SEO, all they need to do is pay a monthly fee, and then the business will start to appear for certain keywords. So, for example, let’s say you run a dental practice, and you want to promote teeth straightening here in the U.K, so you […]

7 ways you can improve your local SEO

Introduction When most businesses are researching different ways that they can improve their businesses local SEO, well, they often find that there are hundreds of different SEO methods that can be used. And this can be overwhelming for any business owner, as often they will not know where to start. Well, we instead like to […]

What does white hat SEO mean?

Introduction Each and every week countless SEO agencies publish articles about something that’s changed to white hat seo. Whether that’s an update that’s occurred to Google’s algorithm, or that an seo business has a theory on how to get businesses onto the first page of Google. However, we think that business owners often don’t want […]

How to improve your on-site SEO in 7 super easy steps

Introduction When some businesses implement SEO themselves, it can sometimes feel as though there’s mountains of work that need to be completed. And sometimes this can be true, especially if the website is brand new. Yet, having said that we find breaking the tasks down into three categories often helps. Those categories are on-site seo, […]

What were the Google Penguin updates for?

Introduction Back in April 2012 Google announced its latest update, the Google Penguin update. In a nutshell it was an update that would clampdown on websites that used low quality links. As here’s the thing, SEO can fall squarely into one of two boxes, that’s the we want to do things properly group (white hat) […]

What exactly are backlinks, are why are they deemed so important?

Introduction It’s rare if any business can sit through a meeting with their SEO agency, and not hear the word “backlinks” been mentioned at least once. Backlinks are an important part of the seo process, and often all that differentiates the businesses at the top in hyper competitive business sectors, are you guessed it, backlinks. […]

Google’s Panda Update

Introduction It’s been a while since Google first rolled out their Panda update back in 2011, yet this important update still impacts many websites today. So, all that commotion surrounding this update may have died down a bit, but its still super important that both seo agencies, and clients alike understand what the Panda update […]

What does NAP mean?

Introduction If your business has just started to invest in SEO, well it’s probably safe to say that you may now have a headache from all the marketing jargon that most marketing agencies use. Yet we have the cure to that headache, as here at this marketing agency we do things differently. We are different […]

FAQ

Cost   How much do your SEO services cost? There will be some SEO companies that offer fixed prices for organic and local seo, and these prices are mentioned on their website. This can sometimes give a rough idea as to what the business might expect to pay. However, every industry sector is different, so […]

How to improve your businesses local SEO in 7 steps

Introduction Whether you run a small business, or you work for a multinational business that needs to improve its presence locally, local seo is mighty useful. Now, we know that if you’re thinking about implementing SEO yourself, your probably looking for an easy how to guide. However, local seo is anything but easy normally. The […]

What does “schema mark-up” mean?

Introduction When first investing in SEO, its common for a marketing agency to state loads of work that your website needs. And this is all well and good, but if you haven’t got the foggiest clue as to what any of the terms mean, well you could be left just a little bit confused. But […]

Does your SEO company guarantee results?

Introduction When we purchase something, we expect it to be delivered on time, right? Well of course we do, that’s why we would have purchased the goods or services from that business. So, you can see why most business owners expect the same when they invest in SEO. That’s to say you pay for something, […]

How did Google’s Hummingbird update change SEO?

Introduction As most of you will be aware, Google is constantly improving its algorithm. And every so often Google rolls out a pretty hefty update to its algorithm, and these algorithm updates are normally given rather interesting names such as Google’s Panda and Penguin updates. However, there was one update in particular that made a […]

What is a 301 redirect?

Introduction When a lot of business owners are thinking about investing in SEO, quite often they can quickly become confused by the amount of technical language that is often used. That’s to say, a lot of business owners just want straightforward marketing advice, and not to be bombarded by marketing jargon. And this is where […]

How can we get our business onto the first page of Google?

Introduction Are you starting a brand-new business? Well, if you are, then its more than likely that you will want to get that business onto the first page of Google. After all, if you’re not on the first page of Google, then you could be handing a massive competitive advantage to a rival business. So […]