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The Definitive Guide To SEO (2022)

As the world of organic SEO continues to evolve, so do the techniques and marketing strategies that are used to achieve success for businesses.

The Definitive Guide To SEO In 2022 is a guide to help you improve your seo.

This comprehensive guide covers everything from on-page optimisation and link building, to content marketing and user experience. You’ll learn what’s working in SEO right now, and what trends are emerging that you need to be aware of.

Whether you’re a complete beginner or an experienced hand, The Definitive Guide To SEO In 2022 will give you the insights and actionable advice you need to start work on trying to improve your seo.

So what are you waiting for? Start reading today!

On-Page Optimisation: The Cornerstone of organic SEO

Before you can even start to think about how your website will rank in search engine results pages, you need to make sure that your site is optimised for Google’s algorithms. This process is known as on-page optimisation, and it’s absolutely essential if you want your site to be successful.

There are a number of different factors that contribute to on-page optimisation, but some areas you can optimise in a white hat way include:

• Title tags – The title tag of each page on your site should be unique and also descriptive, using relevant keywords- but also make sure that you only use white hat seo methods.

• Meta descriptions – The meta description is the short snippet of text that appears beneath your title tag in SERPs. Ensure that each meta description is well written, using relevant keywords.

• H1 tags – The H1 tag is the main headline of your page. Again, use relevant keywords and make sure it’s descriptive, also write it in a white hat way.

• Body content – The body content of each page should be well-written and informative, using relevant keywords throughout, yet written in a white hat way.

Link Building

What is it? Why is it so important? Why should I only build quality links?

In order for your website to rank highly in SERPs, you need to build links from high-quality websites.

Link building is the process of acquiring links from other sites, and it’s one of the most important aspects of organic SEO.

There are a number of different ways to build backlinks, but some of the most effective ways include:

• publishing high-quality content marketing on your own website, so that other businesses will want to link you.

Content Marketing: The Key to SEO Success

If you want your website to rank highly in SERPs, you need to produce high-quality content marketing that is interesting and informative, it needs to be well written and follow principles of eat.

Content marketing is the process of creating and promoting content (such as blog posts, infographics, and eBooks) with the aim of attracting more customers and earning quality links.

Some tips for content marketing success include:

• Plan your content marketing- Don’t just start writing without a plan.

• Write for your audience – The most successful content marketing is written with the customer in mind, not Google’s algorithms. Write well written interesting and informative articles that will appeal to your target market.

• Promote your content marketing – Once you’ve published your content, don’t just sit back and wait for people to find it, actively promote it on say Facebook, email marketing, and other channels.

User Experience: The Secret Sauce of organic SEO

It’s not enough to simply produce high-quality content marketing, such as a piece of evergreen content marketing and hope that people will find it.

User experience (UX) refers to how people interact with your website, and it’s becoming increasingly important in the world of organic SEO. Some tips for improving your UX include:

• Make your company website easy to navigate – Use clear and concise navigation menus so that users can find their way around your site with ease.

• Use relevant and informative titles – The titles of your pages and blog posts should be descriptive and give users an idea of what they’ll find on the page.

• Use high-quality images – People are more likely to engage with content marketing that includes images, so make sure you’re using high-quality visuals.

• Use short and concise paragraphs – Breaking up your content marketing into short paragraphs makes it easier to read and more digestible.

Organic SEO is an ever-changing field, but by following the tips in this guide, you can ensure that your website is optimised for success in 2022 and beyond.

EAT & SEO

E-A-T, or “Expertise, Authoritativeness, and Trustworthiness”, is a key factor in organic SEO.

E-A-T signals to Google that your content marketing is of high-quality and can be trusted by shoppers.

This, in turn, can help your content marketing rank higher in search results.

To show that your content marketing has E-A-T, make sure to include information from experts on your topic, cite authoritative sources, and create content marketing that readers will find trustworthy.

E-A-T is a key factor in SEO because it signals to Google that your content is high-quality and trustworthy. E-A-T stands for “Expertise, Authoritativeness, and Trustworthiness”.

To show that your content has E-A-T:

Include information from experts on your topic

Cite authoritative sources

Create content marketing that readers will find trustworthy

Build Backlinks

Building quality backlinks is one of the most important organic SEO strategies.

Quality backlinks are basically incoming links to your website from other websites.

These quality links help search engines determine the popularity and also relevance of your site, and can give your site a boost in the search engine rankings, if the links are built in a white hat way.

All of the links must be top-quality, if they are to help improve your organic seo, if there not, then they could have the reverse effect, and damage your seo. So make sure your seo is always white hat.

There are many ways to build backlinks, but the best way is to focus on quality rather than quantity.

Here are some tips for building high-quality backlinks:

– Write high-quality written work, such as blog posts or articles, so other businesses want to link to you.

Building backlinks takes a lot of time and effort, but it’s well worth it if you want to improve your site’s search engine ranking. Keep at it and you’ll see results!

Do you want to learn more about organic SEO? Check out our blog for more tips.

June 13, 2022/by Mike Jones

What are backlinks and why are they such an important part of seo?

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Backlinks, sometimes just called “links”, are simply a link from another website to your businesses website. Yet they are a very important ranking factor for seo, and can also be a great way to drive organic traffic to your site.

Yet every backlink you build, needs to be top quality, white hat, and relevant.

Backlinks

Backlinks are classified as either do-follow links or no- follow.

Backlinks, whether do-follow or no-follow, may help your site’s organic SEO.

No follow links however don’t pass any “link juice,” but they can still assist with organic traffic.

Why are backlinks important?

Backlinks are a really important part of seo, simply because they show search engines that your site is popular. The more quality backlinks you have, the higher your site will rank in search results.

So for example, lets say you are a car dealer, you sell parts for classic cars. Now, if well respected websites, to do with cars, link to you, well this is like a nod of approval, to you as a retailer, this is why it can help to improve your organic seo.

So, for example, lets say 10 well respected car journalists, that regularly write about classic cars link to you, well, this will help to improve your seo.

Getting high-quality backlinks can sometimes be difficult

Getting high-quality backlinks can sometimes be difficult, but there are a few different ways to go about it.

We recommend writing great content marketing that other businesses will want to link to.

Creating great content is one of the best ways to get backlinks. If you have a blog, write informative articles that other people will want to link to. If you have a website, create helpful resources that others will find valuable.

Getting high-quality backlinks can be difficult, but it’s worth the effort.

Backlinks are an important ranking factor for search engines, and they can also be a great way to drive organic traffic to your site. So if you’re looking to improve your SEO, start by creating great content marketing, that businesses will want to link to.

Why are backlinks important?

Backlinks are important for two main reasons:

1. They help search engines understand the popularity and quality of your content.

2. They can help improve your ranking in search engine results pages (SERPs).

Search engines use quality backlinks as a way to measure the popularity and quality of your content.

The more quality backlinks you have, the more likely it is that people will find your content marketing when they search for it.

Links and E-A-T

Links and E-A-T are two important factors in SEO.

E-A-T stands for Expertise, Authoritativeness, and Trustworthiness. It’s a way for Google to determine the quality of your website. The better your E-A-T score, the higher your website will rank in search results.

June 8, 2022/by Mike Jones

What’s the difference between content marketing and SEO?

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If you’ve ever contacted a Cardiff seo company, then you will know that content marketing is an important part of SEO, its therefore fair to say they are inextricably linked.

After all, without content marketing, your business is likely to fall off the first page of search results.

In addition, if your content marketing after clicking it, doesn’t answer the question, or offer the product the customer had wanted, then your bounce rate might be so high, that it damages your seo.

The overall goal of content marketing is to attract shoppers and to do this by writing useful, relevant, and quality text, which helps someone when thinking about, or who actually want to buy a product.

So what’s seo?

SEO, on the other hand, is the practice of optimising a website so as to increase its rank in the search engine results pages for certain keywords or key phrases. So if you sell electric bikes, well your obviously going to want to rank for the following descriptions of your products:

– E bikes

– Electric mountain bikes

– Electric bicycles

In other words, it’s about making your site more visible, and to do this you need to have quality seo, so the search engines like Google, send your business more organic visitors. To do this you simply need white hat seo.

So what’s the difference between content marketing and seo?

Well, content marketing is part of seo, but by no means is it the only component.

All content marketing must be high-quality and relevant if it is to have any chance of ranking well; but not all great content needs to be optimised for SEO as well. For example, if you’re creating an infographic or white paper that will be distributed via e-mail or social media, there’s no need to worry about optimising it for the search engines since it will likely never appear on a search results page.

However, if you’re writing a blog post that you want people to find via Google, then optimising it for the search engine is essential. And this means adding onsite seo, such as meta titles, internal links, anchor text, titles, h1 tags, meta descriptions, alt text, and more.

So in short, content marketing is about creating useful content which helps your customers to answer a question that they have, so it could be anything from, how do you make a tasty pizza, through to whats the best electric toothbrush, through to how much will a new car cost.

SEO is about making sure that content marketing is seen and ranked highly in the search results, and that’s where Cardiff seo companies, like ours can help.

Content marketing is not SEO

Although they are related, content marketing and search engine optimisation aren’t the same thing, as we have mentioned a bit earlier on in this blog post.

The purpose of content marketing is to write information which shoppers will want to read, with the aim normally of generating more income for your business. So, for example, if you sell running trainers, you might write an article explaining the benefits of a new pair that have just been put for sale, the blog post may explain how the trainer has improved arch support for road runners, so someone reading that, which likes to run, may see the benefits and buy from yo.u

SEO, on the other hand, is about optimising your website and its content marketing to rank higher in search engine results pages (SERPs).

Content marketing is not a new concept, in matter of fact it’s been around for centuries in one form or another. What is new, however, is the way it’s being used today. In the past, content marketing was primarily used to build brand awareness and create goodwill.

Today, however, it’s being used to drive conversions, generate leads, and even close sales.

Content marketing is not something that’s completed once, and then that’s it ; it’s an ongoing process that should be built into your overall marketing strategy. It does take up a lot of time, because often say 1000 word blog posts need to be written, and on a regular basis.

And while SEO should also be a part of your marketing strategy, it’s important to understand that the two are not the same.

If you want to build a successful online business, you need to focus on writing quality content marketing.

SEO may bring people to your website, but it’s content marketing that will keep them there if its well written.

Do you need help with your content marketing? Check out our Content Marketing Services.

We can help you create a marketing strategy and produce high-quality content marketing that will drive results.

Content marketing is frequently seen as a separate part of SEO

While content marketing is frequently seen as a separate part of the organic SEO process, there is considerable overlap between the two types of marketing.

Good content marketing

Good content marketing will often focus on creating high-quality, white hat, well written work, that is optimised for the search engines.

This includes both on-page seo, such as adding titles and meta descriptions and internal links, as well as off-page SEO, such as advertising your business on on social media, such as on Facebook.

However, content marketing is not just about organic SEO.

While improving organic traffic levels is certainly a major goal, it is not the only one. Many content marketers also aim to increase brand awareness, build customer trust and loyalty, and generate leads and sales. In other words, content marketing can be used for a variety of purposes, all of which can help improve a companies bottom line.

If you’re interested in using content marketing to improve your website’s SEO, there are a few things you should keep in mind. First, remember that quality is more important than quantity when it comes to content. This means that you should focus on creating well-written, informative articles or blog posts instead of churning out low-quality content just for the sake of it.

Second, make sure that your content marketing is white hat.This means following SEO best practices.

Third, promote your content across the web. social media, email marketing.

By following these tips, you can use content marketing to improve your website’s SEO and drive more organic traffic to your site.

May 26, 2022/by Mike Jones

The Ultimate Guide to Local SEO

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Local SEO is one of the most important marketing tools that a lot of businesses can use to reach new customers. Unfortunately, many businesses in Cardiff don’t know how to properly utilise Local SEO to its full potential.

Our ultimate guide to local SEO will teach you everything you need to know about Local SEO, from keyword research to optimising your website for local search engines. This guide will also show you how to take advantage of local directories and how to create a local social media strategy. By the end of this guide, you’ll have improved your seo knowledge and resources you need to know regarding Local SEO. So what are you waiting for? Let’s get started!

Table of Contents

1. The Benefits of Local SEO

2. How to Optimise Your Website for Local Search Engines

3. The Importance of Local Directories and Review Sites

4. Creating a Local Social Media Strategy

5. The Ultimate Guide to Local SEO Resources

1. The Benefits of Local SEO

As a business owner in Cardiff, you know that having strong seo is essential to your success.

Here are just a few of the benefits that Local SEO can provide:

– Increased organic traffic from local customers who are looking for what you offer

– Greater visibility for your business in local search results

2. How to Optimize Your Website for Local Search Engines

Optimising your website for local search engines is vital if you want to be successful with Local SEO.

Here are a few tips:

– Optimise your website for mobile devices

– Claim your business listing on local directories and review sites

– build quality links

– write quality content marketing

– build business citations

3. The Importance of Local Directories

Local directories and review sites are essential for successful Local SEO. Here’s why:

– They provide another avenue for customers to find your business

– They help improve your visibility in local search results

4. Creating a Local Social Media Strategy

Social media is a powerful tool that can be used to reach local customers. Here are a few tips:

– Post relevant, engaging content marketing that will appeal to your local audience

Here are some of the best resources for learning more about Local SEO:

– The Beginner’s Guide to Local SEO from Moz

– How to Optimize Your Site for Local Search from HubSpot

– The Ultimate Guide to Optimizing Your Local Business Listings from Search Engine Land

– The 5 Pillars of Effective Local SEO from BrightLocal

– How to Optimize Your Google My Business Listing for Local SEO from Neil Patel

Who Needs Local SEO?

Local SEO is important for any business that wants to be visible in search engines when people are searching for products or services in their area. It is especially important for businesses that want to attract customers from a specific geographic area, such as a city, town, or neighbourhood.

Businesses that rely on local customers, such as brick-and-mortar stores, restaurants, and service providers, need to make sure they appear in local search results. Otherwise, they may miss out on potential customers who would otherwise find them if they searched for the business type and location.

Local SEO helps businesses connect with local consumers by making it easier for them to find the business online. By optimising your website and online presence for local search, you can improve your chances of being found by potential customers when they are searching for businesses like yours.

May 25, 2022/by Mike Jones

What does bounce rate mean? Google Analytics Explained

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Bounce rate is simply the percentage of visitors which leave your website after seeing just one page.

A high bounce rate might indicate that your company website isn’t delivering what people are looking for.

So for example you may sell luxury chocolate, and have a lot of organic visitors, but people may well be looking for fair trader, or organic, or chocolates to give as a gift, yet you might not offer this, so you have a high bounce rate.

However, it’s worth noting that not all high bounce rates are negative.

For example, a product page with a high bounce rate but a low average time on page may mean that visitors are quickly finding what they’re looking for and don’t need to look any further. On the other hand, a blog post with a high bounce rate and a high average time on page may mean that visitors are engaged with the content marketing but aren’t finding any calls to action to keep them on the site.

There are a number of factors that can contribute to a high bounce rate, heres just some of them:

– Poor website design or navigation

– Slow loading pages

– pop-ups or intrusive advertising

If you’re seeing a high bounce rate on your website, there are a few things you can do to try and improve it:

– Make sure your website is well designed and easy to navigate

– Check that your pages are loading quickly

– Make sure your content marketing is relevant

– Remove any pop-ups or intrusive advertising

By taking these simple steps, you may start to improve your businesses bounce rate, and give visitors a better experience.

The Definition of Bounce Rate, according to Google

Sometimes improving a company’s bounce rate can be difficult, but it’s definitely worth the effort, here are a few suggestions for lowering your bounce rate:

– Make sure your site is fast and responsive. People will leave if they have to wait too long for your pages to load.

– Improve the quality of your content marketing. If people find what they’re looking for on your site, they’re less likely to bounce.

– Make it easy for people to navigate your site. A clean, well-organised design will help keep people from getting lost and frustrated.

– Pay attention to your calls to action. Your CTAs should be clear and concise, and they should be placed in strategic locations throughout your site.

– Use popups and other forms of intrusive advertising sparingly. Too many of these can be annoying and off-putting for visitors.

By following these tips, you may be able to lower your bounce rate and keep people engaged with your site. So don’t wait – get started today and see the difference it can make for your business!

How Is Bounce Rate Calculated?

Bounce rate is one of the most important metrics when it comes to measuring the success of your website. It is a measure of how often visitors to your site leave after viewing only one page. A high bounce rate indicates that people are coming to your site and leaving without taking any further action.

There are a number of factors that can affect your bounce rate, including the design of your website, the quality of your content marketing, and the overall user experience. If you have a very high bounce rate, it’s important to take a closer look at these factors and see what you can do to improve things.

One way to reduce your bounce rate is to make sure that your website is well designed in a way that makes it easy for visitors to find what they’re looking for. This means having a well-organised layout and clear navigation. If people can’t find what they’re looking for quickly, they’re likely to leave your site.

Another important factor is the quality of your content marketing. If you have thin or very low-quality content marketing, people are going to be less likely to stick around.

Make sure that your content is well-written and informative, and provides value to your visitors.

Finally, the overall user experience of your company website is important. If people have to struggle to use your site or if has glitches, such as main menu not working correctly, they’re more likely to click away.

Pay attention to things like load times, broken links, and usability when trying to improve your bounce rate.

If you’re concerned about your website’s bounce rate, there are a few things you can do to improve it. By paying attention to the design, quality of your content marketing, and user experience, you can make sure that people stick around and take action on your site.

Why Is the Bounce Rate so Important?

The bounce rate is a very important seo metric which you should track, that’s simply because it helps you as the business owner, or the seo agency to understand how well your website or blog is working at keeping shoppers interested in your products or services which your selling.

A high bounce rate indicates that people are leaving your site without visiting with any other content marketing, which means they’re not finding what they’re looking for. A low bounce rate, on the other hand, suggests that people are engaged with your site and sticking around to read or watch more.

There are a number of different factors that can contribute to a high bounce rate, such as confusing navigation, slow loading times, or irrelevant content marketing. If you’re seeing a high bounce rate, it’s important to take a closer look at your website and see what might be turning shoppers away.

Your bounce rate is just one seo metric to track when it comes to seo performance, but it’s an important one. By keeping an eye on your bounce rate and making seo improvements where needed, you can ensure that people are stick around to see what your business has to offer.

May 24, 2022/by Mike Jones

What is “Google E-A-T”? Why is it Important for organic SEO?

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– What is Google E-A-T?

Google E-A-T is an important part of SEO because it stands for “Expertise, Authoritativeness, and Trustworthiness”. Seo agencies need to fully understand what this means if they are to write quality content marketing.

This implies that Google looks for websites that are written by authorities in their fields (so experts), are reliable sources of knowledge, and are generally trusted.

E-A-T is especially important for websites that deal with important topics such as health or financial advice. This is because people need to be able to trust the information they are reading, and they should feel confident that the author of the website knows what they’re talking about- so it’s a bit like a filter, that’s try’s to get rid of some companies low quality content marketing, for example, work that simply doesn’t answer the question, or hasn’t been written by someone with an indepth knowledge of what they are writing about.

If you want your website to rank well in Google, it’s important to make sure that it meets all three criteria of E-A-T. This is why your content marketing needs to be high quality.

This means writing expert, authoritative, and trustworthy content marketing for every blog post, and bit of written work. It also means ensuring that your website is easy to use, and provides a good user experience.

If you want your website to rank well in Google, it’s important to make sure that it meets all three criteria of E-A-T. This means writing expert, authoritative, and trustworthy content.

Why Is Google E-A-T Important for SEO?

Google’s E-A-T algorithm is designed to promote websites that offer useful answers to a question and are authoritative, trustworthy, and relevant. In other words, sites that Google believes will be valuable and useful for its users.

There are three main elements to consider when it comes to E-A-T: Expertise, Authoritativeness, and Trustworthiness. Let’s take a closer look at each one.

Expertise refers to a website’s ability to provide accurate and up-to-date information on a given topic.

Google looks for businesses that have content marketing been written by experts, so for example, our blog posts about seo, there written by someone with 10 years experience working in online marketing, so the written work should be written by someone first-hand experience on the subject.

Authoritativeness is all about a website’s reputation. Google wants to surface websites that are known to be reliable sources of information. This means looking for sites that are frequently cited by other authoritative websites, so most seo agencies, and digital marketing companies think this is related to backlinks, so if your written work has a lot of quality links, this can help improve your organic seo.

Trustworthiness is self-explanatory. Google wants to show users websites that they can trust. This includes everything from making sure a site is free of low quality content marketing.

So why is all this important for SEO? Because Google’s E-A-T algorithm is used to help determine which websites should rank higher in search results. Simply put you need quality content marketing to rank higher. By making sure your website meets the criteria for E-A-T, you can improve your chances of ranking well in Google search results.

Ways to Improve Google E-A-T SEO

1. Improve the quality of your content marketing

If you want to improve your E-A-T score, you need to start with the quality of your content marketing.

Google wants to see high-quality, well-written and informative content marketing on your website.

This means no spelling mistakes, grammar errors or typos. It also means that your content must be original and not copied from other sources.

2. Make sure your website is easy to navigate

Google wants shoppers to have a good experience when they visit your website. That means your site should be easy to navigate and user-friendly. All of your pages should be accessible from the home page, and it should be easy for users to find the information they are looking for.

3. Build a strong reputation

Your website’s E-A-T score will be improved if you have a strong reputation online. Google looks at things like mentions, social media engagement and reviews when determining your reputation. So, if you want to improve your E-A-T score, focus on building a strong online reputation.

4. Optimise your website for mobile

More and more users are accessing the internet from their mobile devices. That means it’s important to optimise your website for mobile. Google wants users to have a good experience when they visit your site from a mobile device, so make sure your site is responsive and easy to use on a mobile device.

5. Make sure your website is secure

Google wants shoppers to feel safe when they visit your company website. That’s why it’s important as a business, to make sure you have a secure website.

One way you can improve your security for your business is by getting an SSL certificate for your site.

This will encrypt the connection between your website and the user’s browser, making it a bit more difficult for hackers to steal data.

Theres so much more that you can do as well as these 5 tips that we’ve mentioned, but it all boils down to this, the written work, and all of the organic seo work you do, must cut the mustard, all the seo must be very high quality, it must be white hat, and it must be completed by an seo expert.

May 17, 2022/by Mike Jones

News

The Definitive Guide To SEO (2022)

On-Page Optimisation: The Cornerstone of organic SEO

Link Building

Content Marketing: The Key to SEO Success

User Experience: The Secret Sauce of organic SEO

EAT & SEO

To show that your content has E-A-T:

Build Backlinks

What are backlinks and why are they such an important part of seo?

Backlinks

Why are backlinks important?

Getting high-quality backlinks can sometimes be difficult

Why are backlinks important?

Links and E-A-T

What’s the difference between content marketing and SEO?

So what’s the difference between content marketing and seo?

Content marketing is not SEO

Content marketing is frequently seen as a separate part of SEO

However, content marketing is not just about organic SEO.

The Ultimate Guide to Local SEO

1. The Benefits of Local SEO

2. How to Optimize Your Website for Local Search Engines

– Optimise your website for mobile devices

3. The Importance of Local Directories

4. Creating a Local Social Media Strategy

Who Needs Local SEO?

What does bounce rate mean? Google Analytics Explained

The Definition of Bounce Rate, according to Google

How Is Bounce Rate Calculated?

Why Is the Bounce Rate so Important?

What is “Google E-A-T”? Why is it Important for organic SEO?

– What is Google E-A-T?

Why Is Google E-A-T Important for SEO?

Ways to Improve Google E-A-T SEO

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