Introduction

So, it’s quite normal that before you appoint a digital marketing agency, you task them with writing a marketing strategy for your business.

For example, a business will often want to know over the next say 12 months what the agency is going to be working on in terms of tasks.

Now you might be fully aware of why a business needs quality backlinks, why the website needs to be well designed and also why the on-site SEO needs to be done correctly.

You might see that a huge number of hours are being taken up by writing something called evergreen content marketing, and this might be a term that you rather unfamiliar with, so naturally you will be inquisitive as to know what this work is, and why the agency intends on spending so much time writing it.

As this article will explain, if this work is done right, in that its real quality work, written by an expert, then this work can help to attract more organic visitors, sometimes it can even mean that the business gets more real quality backlinks.

However, here’s the thing, with all things SEO work must be quality.

If you have just got off the phone to your agency, and you are rather baffled as to what evergreen content marketing is, why not let our agency explain exactly what it is and how it could help your business.

So, what exactly is evergreen content marketing?

So, when you want to a news section of the blog on a company website, you will notice that sometimes businesses write blogs very regularly. Some businesses here in Cardiff might add a blog post once a week, and these can vary from the business winning a award in Wales, right through to the business mentioning that the new staff member joined the company, through to writing about something that relates to that industry.

However, all of this work is current, in that it often quickly gets replaced by another piece of work, however evergreen content marketing is different.

Why does his answers questions to do with your company and its industry, which rarely change that often?

So, for example, let’s say that you run a fencing business, one of the most common questions you might get asked is what types of garden fencing do you offer?

Therefore, you could write a piece of evergreen content marketing explaining the you offer feather edge, hitting this and hardwood fencing, and this is likely to not change over a long period of time, it is why we call it evergreen.

Can this help me to get organic visitors?

Yes, but only if the work is high quality and well written.

How many pieces of evergreen content marketing should be added to my website?

This does depend, on for example how many commonly asked questions that your business get asked.

Your business gets asked many different questions on a routine basis, then you might want to write a piece of work for each.

However, if you run a business that sells a product which is relatively straightforward to understand, such as selling logs for wood-burning stoves, then it’s likely there are less questions that need to be written about

Expertise

don’t just hire a copywriter which hasn’t got a clue about your company, make sure that if you use a copywriter, they work with your business to include your company’s expertise.

So for example let’s say that the business is a plumbing company, don’t just get an article written by a copywriter, make sure a plumber has their input as well.

You have to make it better than your competitors

You should aim to make the work better than your competitors

Why is it important that the work should be copied?

Don’t duplicate the work as this can lead to duplication issues

Why is it so important work is useful?

The work should be useful, in that your customers should find it very useful when they read it.

Why often are these articles quite long in terms of word count?

Often evergreen content marketing has a high word count, with that said it should be well written.

Why is it important, to improve the work, for example lowering the bounce rate?

You should make the work is interesting as possible to read, as otherwise if it’s a boring and rather dull read and this is likely to have a very high bounce rate.

Why should the work be well written?

This should be well written, and written by an expert.

Is it worth the effort?

Yes, it is normally a huge amount of effort, but if done right it can help to draw in more visitors to your company’s website.

If the written work is good quality, then could it help to improve my website getting more backlinks?

Yes, if the work is very good quality, then it can help you to get more backlinks.

What are the kind of questions should the evergreen content marketing be answering?

You should answer questions which your business gets asked on a daily basis

Why this type of work shouldn’t be rushed?

You shouldn’t rush this work.

Is your agency able to write evergreen content marketing?

Yes, we work with many businesses, that are located in Wales, we mostly work we companies which are located in the capital city of Cardiff.

We can offer a wide range of services, ranging from web design right through to SEO.