Google’s RankBrain is the company’s machine-learning and artificial intelligence (AI) system.  It is also said to be able to understand searcher intent and get smarter over time. Google first announced RankBrain back in October 2015,

Google has said that RankBrain is now the third most important ranking signal contributing to search results, after content marketing and backlinks.

So, what does this all mean for SEOs and webmasters? Well In this guide, we’ll cover everything you need to know about Google RankBrain, including:

 

What exactly is Google RankBrain and how does it work?

 

 

What are the implications of Google RankBrain for SEOs?

 

 

How can you optimise your website for RankBrain?

 

 

What is Google RankBrain?

 

 

Google’s ai part of the algorithm is called RankBrain. It’s a machine learning system that helps Google interpret search queries, such as find me the nearest fish and chip shop.

So that means not just all the local places to get fish and chips, but to prioritise showing the nearest take away to the person, so it all about providing more relevant results. RankBrain is still evolving and learning, and it’s becoming one of the most significant ranking criteria for Google Search.

 

When someone searches for something on Google, RankBrain looks at all of the pages that could potentially answer that query and ranks them based on a number of ranking factors.

In matter of fact a lot of Cardiff seo companies believe there are over 200 different ranking factors..

 

 

If you want to make sure your website is ranking as high as possible, it’s important to understand how RankBrain works and what you can do to optimise your site for this algorithm.

How RankBrain Works

 

 

RankBrain is Google’s artificial intelligence system that helps sort through the billions of search queries it receives every single day.

RankBrain is constantly learning and evolving, and its understanding of language becomes more sophisticated over time. This makes it an essential part of Google’s search algorithm, as it helps to ensure that users always receive the most relevant and helpful results for their queries.

If you’re interested in learning more about how RankBrain works, or how you can optimise your website for this important ranking factor, read on!

 

In order to understand how RankBrain works, it’s first important to understand a bit about how Google’s search algorithm works.

Google’s algorithm

Google’s algorithm is constantly being updated and tweaked, but at its core, it relies on three main factors: backlinks, content marketing, and also RankBrain.

 

Backlinks

Backlinks are perhaps the most well-known ranking factor there is, and they’re still incredibly important.

Backlinks from high-quality websites, such as the BBC help to improve your organic seo. However, links aren’t the only thing that Google looks at when determining where to rank your site.

 

content marketing

That’s because content marketing is also extremely important.

Your website’s content marketing needs to be well-written, informative, and relevant to the keywords you’re trying to rank for.

If your content is thin or poorly written, it’s unlikely that you’ll be able to rank well for any competitive keywords.

Summary

In order to optimise your website for RankBrain, it’s important to focus on creating high-quality content marketing which is relevant to the keywords that you’re targeting.