Introduction

No matter what type of business you run, whether you run a construction business, or a car insurance company, a lot of businesses these days invest in white hat seo.

An important part of the SEO process is to write content marketing, yet with that said, a lot of businesses here in Cardiff will not know what content marketing is, or it how it could help their business.

What does content marketing mean?

Often content marketing is a written blog post, or page like this blog post. However, what determines if the content marketing will help your business or not, is if the work is of high-quality.

And what determines if the work is high-quality? Well, often it’s the reader, as they will dictate if your business has a high bounce rate for example.

Yet it’s also the algorithms, so for instance, let’s say you run a business that specialises in selling classic cars.

Now, your classic car business wants to be on the first page of Google, that’s when someone is looking for a certain make and model of classic car, to help you to do this, you hire an SEO company.

Now if the work is good quality, your business is likely to draw in more readers, if the business draws in more readers, it may obtain more links, and if the SEO improves your website will rank higher.

How do you ensure your content marketing is good quality?

We ensure that our work is good quality in following ways:

White hat

All of our SEO work is always white hat.

Expert

We go to great lengths to understand your business.

Backlinks

If the content marketing is of high-quality, then this increases the chances of your business obtaining backlinks.

For example, lets say that you run a bike shop, and your business starts to sell electric bikes, well if you write blog posts which help people to understand which electric bike would be best for them, then if the work is useful, then its likely to obtain backlinks.

Not written to try and improve a business’s SEO

Here’s the fact that some SEO companies do forget, that is that the agency should just focus on improving the businesses SEO when writing content marketing, that’s because if the work is just focused on SEO, then its likely to not be deemed useful to a reader.

For example, let’s say you are a manufacturer of washing machines, now if you write a 500 word article, yet you mention “washing machine” over and over again, in way that does not read naturally, well this could end up damaging your businesses SEO.

The reason is your readers are likely to leave the website, as the work does not offer useful information.

However on the other hand, if you write an article that offers advice on what all the different features of the washing machine are, and what benefits the features of washing machine can offer, well, this is much more likely going to improve your SEO.