Is there a quick way to improve a businesses SEO?
Introduction
In this article we will discuss:
– Why organic seo is normally a slow process
– Why you as a business should only invest in top-quality seo
– That there are over 200 different “ranking factors” which Google uses to work out where your company should rank
– That if your competitors have been investing for a long period of time, why this may mean it takes you a long time also to overtake them
– Why whichever seo companies that you hire, why they should follow “Google’s Webmaster Guidelines”
Whether you’re a business that’s starting, or you’re a company that has a long history, yet never really got around to investing in SEO, directors all normally have the same question on their lips, when they come to our seo agency.
That question is “isn’t there a quicker way to get my business to the top of Google”?
And, the short answer to this is, if were talking about organic seo, then no, it’s not a quick process, sometimes it’s incredibly slow, and we shall explain why that is so.
It’s not like our seo consultants are bad at their job, far from it, we have so many happy customers that have been with us for a very long period of time, so what we mean when we say that “organic seo is a very slow process” is this, in order to move up Google’s ranks, you have to prove that your website has stronger seo that the one above it.
So, let’s say you’re a solicitor, and your just starting, your likely going to be want to be high up the first page of Google’s results, right?
Yet, if were talking about Google’s organic results, well, there are likely to be in a capital city a number of businesses which have already been paying an SEO consultant, or an agency like ours to improve their organic seo, sometimes for a very long period of time, sometimes, let’s say for over 10 years solid, so as you would expect, their seo will be very strong.
So, if all of your direct competitors seo is very strong, and has been strengthened continuously through let’s say on average each business on the first page of Google paying an seo agency to complete seo work for say over 10 years solid, as you would expect, a brand new company, just getting out of the starting blocks, well, realistically, that company can’t expect to see results ultra-quickly, in some cases, its simply not possible.
Is there a super-quick way that a company can improve its organic SEO?
No, is often the short answer to that question, in regards to organic seo, the work needs to completed so that it is very high-quality, plus, if you’re trying to move up the ranks of Google’s organic results, you need to beat the companies standard of seo that is currently placed above you, so if they’ve invested for a very long period, with say an seo company, then things will not happen quickly.
Why isn’t there a quick way?
The simple answer is that Google uses a really clever algorithm as well as using AI, that’s artificial intelligence in order to work out how good a company’s organic search engine optimisation is.
Now, some directors of companies might think that Google, and the other search engines may only use a few ranking factors, in order to work out where any company should rank on Google. In matter of fact, Google, is thought to use well over 200 different factors, plus, it uses Googlebot, to regularly crawl and index each website, so its constantly looking for which companies have the best seo, and reshuffling the order.
So, if a business has invested in top-quality search engine optimisation, and has done so for a very long period of time, then that business is likely to rank high, perhaps in the top 3 positions on Google. So, a company that’s just getting started, well, it’s likely to have a massive mountain that it has to climb, that’s to catch up with the businesses that have strong seo, so as you can see, this is why organic seo is often a very slow process, for those that are just starting to improve their seo
How does Google’s algorithm know if the work is quality or not?
Google will know if the seo work is quality seo or not, a lot of time has been spent improving the algorithm, this is to penalise businesses that don’t implement quality seo, for example the “Google Penguin update”, penalised businesses that had low-quality links.
Why should I only invest in white hat work?
If a business doesn’t invest in quality work, and instead implements low-quality work, then it could incur a penalty.
Why must my seo company follow Google’s Webmaster Guidelines at every single step of the way
If a business doesn’t, and it implements low-quality seo work, then it could incur a penalty.
What are ranking factors?
Ranking factors are factors which are used by Google’s algorithm to work out how strong a companies seo is. There are thought to be over 200 different ranking factors, some are much more important than others, for example a do-follow quality backlink, is worth more than say a business NAP citation.
Why is organic SEO so difficult?
It’s difficult because in highly competitive business sectors, such as say for solicitors, the standard of organic seo to beat, in order to get your own company on the first page of Google is likely not to be easy.
Why is my seo company saying that we should pay every month?
Organic SEO is a continuous process.
