Introduction

So, you may have forked out a lot on having a website designed for your business, so you might expect that all of the onsite seo work will be completed?

Well, sometimes it’s not, that’s to say, occasionally even the basic onsite, such as a meta description, well that might not even be added your website.

So, if your company website is brand-new, then sometimes the seo agency will have to work their cotton socks off, to improve the onsite search engine optimisation.

Sometimes, a business that has never hired a seo company, well, you guessed it, the onsite search engine optimisation might still need a lot of work.

And once that’s done, is it time to stick your feet up and have a good rest?

Well nope, is the answer.

That’s because onsite seo, well it needs ongoing work, such as regularly adding content marketing, and internal links, and meta descriptions for example.

 

So, in this article we will cover:

–        What is a Title Tag?

–        What is a meta description?

–        What is alt text?

–        What is duplicate content?

–        What is a robots.txt file?

–        What is Schema.org structured data?

–        What is page speed?

–        What is Conversion Rate Optimization?

As the name suggests, on-site search engine optimisation is all about optimising your website to improve where your company ranks in the SERP’s.

This can be done through a variety of different seo methods, including optimising your website’s   content marketing, adding schema as well as making sure your website is responsive.

So, on-site search engine optimisation is a critical part of any SEO strategy, as it helps search engines understand what your website is about, how it can best be served to shoppers.

In this guide, our seo consultants will give you tips on how you can improve your businesses on-site SEO, from the basics through to advanced techniques.

 

 

Table of Contents:

 

 

– The Basics of on-site search engine optimisation

 

– how to optimise your website’s structure

 

– how to optimise your website’s content marketing

 

– Advanced On-Site SEO techniques

 

 

The Basics of On-Site SEO

 

 

So, on-site seo is the process of optimising your company website with the aim of improving where your business ranks on Google.

This can be done through a variety of different ways, including optimizing your website’s code, structure, and content marketing.

 

 

 

 

 

Internal linking

 

 

Another important aspect of on-site SEO is making sure pages are linked together, using internal links, so that each page can be crawled and indexed.

Your seo company should make sure that your website can be crawled and indexed, otherwise that page or the entire site won’t appear in Google.

 

A well-organized website, is much easier for search engines to crawl and index, and also helps users find the information they’re looking for more easily.

So for example, if you sell e-bikes, and you’ve written a long blog post, describing a long range battery that’s fitted to a new bicycle, why not like to the product page?

To optimise your company website, start by ensuring that all of your pages are properly linked together using internal links, yet only use white hat methods.

You can also then use an seo tool like Screaming Frog to audit your website’s structure and identify any issues.

 

 

Optimising your website’s content marketing

 

 

One of the most important parts of improving a business’s on-site SEO is to add high quality content marketing.

To optimise your content marketing, start by making sure all of the text on your website is unique, so it can’t be copied and pasted from another website, also the work should be high quality.

You can then use a tool like Google’s Keyword Planner to find additional relevant keywords to target.

Once you have a list of target keywords, incorporate them into your content marketing in a natural way, (use white hat methods of seo)

 

 

 

Advanced on-site SEO techniques

 

 

In addition to the basics of on-site search engine optimisation, there are a few advanced techniques that can also help you improve your rankings.

These include adding schema, markup, as well as optimising your website for longtail keywords.