What are 404 page errors?
Let’s say that you are shopping around to purchase a product, let’s say that you need to purchase a new washing machine.
Now you know the brand that you want to purchase, so you are simply shopping around on price, you see a website that stocks the brand washing machine that you want, yet when you click on a website you are simply displayed with a 404 page error.
Sometimes this will mean that the shopper will simply leave that website, they may purchase their washing machine from another website because they may believe that is there is possibly a fault with the website because they have seen a 404 page error.
So what can a 404 page error course, well it could possibly increase a business’s bounce rate, it could also mean the customers leave the website and go on to a competitor’s website to purchase their washing machine.
Within this article we are going to look at what for low for page errors are, and why your SEO agency should be aiming to reduce for low for errors as far possible
Why should my agency be aiming to reduce 404 page errors?
let’s say that your business sells a lot of electrical items, if when the item is no longer in stock or the manufacturer has stop making that item, you delete that page, then it is possible that your business will accrue a lot of 404 page errors.
This can sometimes be rather frustrating for a shopper, as instead of clicking on a link in finding an item that they want such as a washing machine, there instead greeted with a 404 page error.
Therefore, your marketing agency should be looking to reduce 404 errors, sometimes a digital marketing agency will use a 301 redirect, and sometimes they will simply market the product is no longer available, therefore recommend other washing machines that are available.
Why could 404 page errors increase might businesses bounce rate?
Let’s say that you are looking to purchase a new television, if you are shown a 404 page error on the website then you may leave that website to go on to a competitor’s website.
Therefore, the marketing agency that you employ in Cardiff, might report your business that your for low for page errors have increased and that your bounce rate has also subsequently increased as well.
Why my agency should be checking to see if there are 404 page errors
whether you employee a freelancer, employ a large agency to improve your businesses SEO, your business may request that the agency checks how many for low for page errors your business has.
The marketing agency then main to decrease the amount of 404 errors as you may find this is increasing your businesses bounce rate stop
Sometimes occurs with a product is no longer available
Sometimes a business that stocks a lot of products, will simply delete the page when a item goes out of stock all the item is no longer made by the manufacturer.
However this can cause a lot of for for page errors, could also mean that the business incurs a high bounce rate.
Also when you talk to your digital marketing agency, which might be based here in the city of Cardiff, they may recommend that you do not delete such pages, as these pages might have backlinks leading to that page.
Why we would recommend contacting your agency before deleting pages
if you are thinking about deleting a page on your website, we would first state that you should talk to your SEO agency, that’s a vacancy how many backlinks lead to that page, as they might be some really good quality backlinks leading to that page which means that you might not want to delete that page.
This is because it could affect your businesses organic SEO
Sometimes a digital marketing agency will use 301 redirects
sometimes a SEO business will use 301 redirects, for example let’s say that your business stocks fridge freezers
There’s a model fridge freezer that is made by manufacturer which is very popular, you may want to use a 301 redirect, when that fridge freezer is no longer made by the fact manufacturer, use a 301 redirect to another fridge freezer that is made by that manufacturer around the same price point.
Why would you digital marketing agency do this?
Well it might simply help to reduce your businesses bounce rate, and that any good marketing company will tell you to good idea to reduce your businesses bounce rate stop
could mean that you possibly miss out on making sales
you could possibly miss out on making sales, if you have a lot 404 page errors, as your business might have a very high bounce rate,.
This means that people could be leaving your website could be landing on a competitor’s website where the purchase the product instead, therefore you should work with your web designers to suggest other products that your company could offer if the product is out of stock or no longer made by the manufacturer
Why your web designers may wish to suggest other products that are available
We would recommend that you work with your web developers, that when a product is no longer stocked, you recommend alternative products as this could help to reduce your businesses bounce rate
Why your SEO company should work to reduce 404 errors
Therefore whether you employ an SEO freelancer, a consultant or you employ a really large SEO agency here in the UK to improve your businesses organic SEO, we would always recommend that the cheque how many 404 errors on your website need to reduce these for for page errors
How our agency can help
whether you run a business that is based in Cardiff Bay, or you run a business which is based in central Cardiff perhaps the Cardiff Castle, then why not give our business a ring?
We are an established white hat agency, we can offer content marketing, link building and organic SEO one give us a ring today