What does anchor text mean?
Anchor text, is simply the text that you click on in order to follow a backlinks. Now, anchor text can be used to help your customers to easily find products or a service.
Let’s say that you run an online furniture website, and your copywriters have written an article about how to furniture living room.
Now in the pictures you might show a dining room table, chairs a so far and also a TV cabinet for example.
When you are writing the article, your copywriters may want to include links internally to your website to weigh you sell those products, so for example the anchor text might be TV cabinets, so far or a dining room table and chairs stop
this will help your customers to know that when a click on the link they are going to land on the product page that sells that particular dining room table and chairs, also you have helped to tell that that link will take to a page about dining room table and chairs.
Therefore internal links or external links should have anchor text which helps your customers to find products or services that they want.
White hat
it’s important that all anchor text is written in a white hat way, you should help your customers to find products or services that they want. Some SEO agencies make the mistake of thinking that if they use the anchor text as words they want the businesses SEO to improve for, this will improve the businesses organic SEO, however it is more than likely going to result in the business incurring a penalty.
This is because the anchor text does not help the customer, instead the businesses purely thinking about trying to improve it SEO, which will look low quality and will likely result in the business incurring a penalty.
So for example instead of labelling the anchor text designer furniture, instead the business should label the anchor text exactly what the product is, for example rug, kitchen appliances, mattress or desk for example.
You may also want to use a more descriptive anchor text, such as oak desk.
Internal backlinks
We recommend using internal backlinks to help your customers to find products or services that they want.
For example, let’s say that you run a construction business, and one of the most popular requests from customers is to build a loft conversion. You may therefore wish to have on your homepage a picture of a loft conversion and the simply use the anchor text loft conversion.
Alternatively you may run a website which sells electrical items online, and you are reviewing 10 been to cup coffee machines, you may therefore wish to use the product name as the anchor text for the customer to follow a link to the product page so they can purchase that particular coffee machine.
Help your customers
You should write your anchor text so that it helps your customers, for example let’s say that you sell candles and you are writing an article about your 10 bestselling candles, is no point in using the anchor text just as candles, because you are likely to sell hundreds of different candles.
Therefore you have to be more descriptive anchor text, for example if you sell beeswax candles, use the anchor text beeswax candles.
This way when somebody is reading your blog posts, if they wish to purchase beeswax candles from you, they can then click the beeswax candles anchor text.
Could possibly help to reduce your company’s bounce rate
anchor text if used correctly could possibly decrease your businesses bounce rate, why do we say this, well let’s say that one of your blog post becomes the landing page.
And let’s say that your business sells running trainers, and you are reviewing 20 of your bestselling running trainers.
Now, if you use anchor text to link to other pieces of content marketing that you have written about running trainers, then somebody interested in running might also read these articles, therefore reducing your businesses bounce rate.
Also, you could use anchor text to lead the customer to the product so that they can purchase the product directly from you.
For example you might say that a particular running trainer is good for people who have wide feet, then somebody with wide feet might click on the anchor text running trainers for wide feet, and they may purchase the running trainers from your business.
Therefore the anchor text is been written to help the customer to find the product they want,.
Therefore the content marketing has explained why that product is good for somebody with wide feet, then you have using anchor text the lead to the page that sells that product.
Therefore, you will have used content marketing to advertise why that product is good for people with wide feet, but you will also use anchor text so that the customer can then find that product easily and they may purchase from you.
Why your digital marketing agency should be working to reduce your businesses “bounce rate”
your digital marketing agency should work to reduce your businesses bounce rate, that’s the say whether you employ an SEO freelancer or perhaps you employee a SEO agency, they may work to reduce your businesses bounce rate.
A lot of SEO metrics mean that the agency will want to increase the figure, for example to increase how many organic visitors your website gets for example. However bounce rate is one of the metrics that your agency should be aiming to reduce, as it refers to how many shoppers have left your website more or less straightaway without visiting another page on your company website
How anchor text can be used to reduce your businesses bounce rate
Anchor text can be used to reduce your businesses bounce rate, let’s say for example you are writing an article about coffee beans, let’s say that you are reviewing 10 of your bestselling flavoured coffee beans.
Now somebody might see the anchor text vanilla coffee beans, and want to purchase another coffee beans so the click the anchor text, therefore you have helped your customers to find the product that they want but you are also help to reduce your company’s bounce rate
How our SEO agency can help:
We run a white hat digital marketing agency in the city of Cardiff.