What is “Google E-A-T”? Why is it Important for organic SEO?
– What is Google E-A-T?
Google E-A-T is an important part of SEO because it stands for “Expertise, Authoritativeness, and Trustworthiness”. Seo agencies need to fully understand what this means if they are to write quality content marketing.
This implies that Google looks for websites that are written by authorities in their fields (so experts), are reliable sources of knowledge, and are generally trusted.
E-A-T is especially important for websites that deal with important topics such as health or financial advice. This is because people need to be able to trust the information they are reading, and they should feel confident that the author of the website knows what they’re talking about- so it’s a bit like a filter, that’s try’s to get rid of some companies low quality content marketing, for example, work that simply doesn’t answer the question, or hasn’t been written by someone with an indepth knowledge of what they are writing about.
If you want your website to rank well in Google, it’s important to make sure that it meets all three criteria of E-A-T. This is why your content marketing needs to be high quality.
This means writing expert, authoritative, and trustworthy content marketing for every blog post, and bit of written work. It also means ensuring that your website is easy to use, and provides a good user experience.
If you want your website to rank well in Google, it’s important to make sure that it meets all three criteria of E-A-T. This means writing expert, authoritative, and trustworthy content.
Why Is Google E-A-T Important for SEO?
Google’s E-A-T algorithm is designed to promote websites that offer useful answers to a question and are authoritative, trustworthy, and relevant. In other words, sites that Google believes will be valuable and useful for its users.
There are three main elements to consider when it comes to E-A-T: Expertise, Authoritativeness, and Trustworthiness. Let’s take a closer look at each one.
Expertise refers to a website’s ability to provide accurate and up-to-date information on a given topic.
Google looks for businesses that have content marketing been written by experts, so for example, our blog posts about seo, there written by someone with 10 years experience working in online marketing, so the written work should be written by someone first-hand experience on the subject.
Authoritativeness is all about a website’s reputation. Google wants to surface websites that are known to be reliable sources of information. This means looking for sites that are frequently cited by other authoritative websites, so most seo agencies, and digital marketing companies think this is related to backlinks, so if your written work has a lot of quality links, this can help improve your organic seo.
Trustworthiness is self-explanatory. Google wants to show users websites that they can trust. This includes everything from making sure a site is free of low quality content marketing.
So why is all this important for SEO? Because Google’s E-A-T algorithm is used to help determine which websites should rank higher in search results. Simply put you need quality content marketing to rank higher. By making sure your website meets the criteria for E-A-T, you can improve your chances of ranking well in Google search results.
Ways to Improve Google E-A-T SEO
1. Improve the quality of your content marketing
If you want to improve your E-A-T score, you need to start with the quality of your content marketing.
Google wants to see high-quality, well-written and informative content marketing on your website.
This means no spelling mistakes, grammar errors or typos. It also means that your content must be original and not copied from other sources.
2. Make sure your website is easy to navigate
Google wants shoppers to have a good experience when they visit your website. That means your site should be easy to navigate and user-friendly. All of your pages should be accessible from the home page, and it should be easy for users to find the information they are looking for.
3. Build a strong reputation
Your website’s E-A-T score will be improved if you have a strong reputation online. Google looks at things like mentions, social media engagement and reviews when determining your reputation. So, if you want to improve your E-A-T score, focus on building a strong online reputation.
4. Optimise your website for mobile
More and more users are accessing the internet from their mobile devices. That means it’s important to optimise your website for mobile. Google wants users to have a good experience when they visit your site from a mobile device, so make sure your site is responsive and easy to use on a mobile device.
5. Make sure your website is secure
Google wants shoppers to feel safe when they visit your company website. That’s why it’s important as a business, to make sure you have a secure website.
One way you can improve your security for your business is by getting an SSL certificate for your site.
This will encrypt the connection between your website and the user’s browser, making it a bit more difficult for hackers to steal data.
Theres so much more that you can do as well as these 5 tips that we’ve mentioned, but it all boils down to this, the written work, and all of the organic seo work you do, must cut the mustard, all the seo must be very high quality, it must be white hat, and it must be completed by an seo expert.
