If you’ve ever contacted a Cardiff seo company, then you will know that content marketing is an important part of SEO, its therefore fair to say they are inextricably linked.

After all, without content marketing, your business is likely to fall off the first page of search results.

In addition, if your content marketing after clicking it, doesn’t answer the question, or offer the product the customer had wanted, then your bounce rate might be so high, that it damages your seo.

The overall goal of content marketing is to attract shoppers and to do this by writing useful, relevant, and quality text, which helps someone when thinking about, or who actually want to buy a product.  

So what’s seo?

SEO, on the other hand, is the practice of optimising a website so as to increase its rank in the search engine results pages for certain keywords or key phrases. So if you sell electric bikes, well your obviously going to want to rank for the following descriptions of your products:

–        E bikes

–        Electric mountain bikes

–        Electric bicycles

 

 In other words, it’s about making your site more visible, and to do this you need to have quality seo, so the search engines like Google, send your business more organic visitors. To do this you simply need white hat seo.

 

 

So what’s the difference between content marketing and seo?

 

Well, content marketing is part of seo, but by no means is it the only component.

All content marketing must be high-quality and relevant if it is to have any chance of ranking well; but not all great content needs to be optimised for SEO as well. For example, if you’re creating an infographic or white paper that will be distributed via e-mail or social media, there’s no need to worry about optimising it for the search engines since it will likely never appear on a search results page.

However, if you’re writing a blog post that you want people to find via Google, then optimising it for the search engine is essential. And this means adding onsite seo, such as meta titles, internal links, anchor text, titles, h1 tags, meta descriptions, alt text, and more.

So in short, content marketing is about creating useful content which helps your customers to answer a question that they have, so it could be anything from, how do you make a tasty pizza, through to whats the best electric toothbrush, through to how much will a new car cost.

SEO is about making sure that content marketing is seen and ranked highly in the search results, and that’s where Cardiff seo companies, like ours can help.  

Content marketing is not SEO

Although they are related, content marketing and search engine optimisation aren’t the same thing, as we have mentioned a bit earlier on in this blog post.

The purpose of content marketing is to write information which shoppers will want to read, with the aim normally of generating more income for your business. So, for example, if you sell running trainers, you might write an article explaining the benefits of a new pair that have just been put for sale, the blog post may explain how the trainer has improved arch support for road runners, so someone reading that, which likes to run, may see the benefits and buy from yo.u

 

SEO, on the other hand, is about optimising your website and its content marketing to rank higher in search engine results pages (SERPs).

Content marketing is not a new concept, in matter of fact it’s been around for centuries in one form or another. What is new, however, is the way it’s being used today. In the past, content marketing was primarily used to build brand awareness and create goodwill.

 

Today, however, it’s being used to drive conversions, generate leads, and even close sales.

Content marketing is not something that’s completed once, and then that’s it ; it’s an ongoing process that should be built into your overall marketing strategy. It does take up a lot of time, because often say 1000 word blog posts need to be written, and on a regular basis.

And while SEO should also be a part of your marketing strategy, it’s important to understand that the two are not the same.

 If you want to build a successful online business, you need to focus on writing quality content marketing.

SEO may bring people to your website, but it’s content marketing that will keep them there if its well written.

Do you need help with your content marketing? Check out our Content Marketing Services.

We can help you create a marketing strategy and produce high-quality content marketing that will drive results.  

Content marketing is frequently seen as a separate part of SEO

 

While content marketing is frequently seen as a separate part of the organic SEO process, there is considerable overlap between the two types of marketing.

 

Good content marketing

 

Good content marketing will often focus on creating high-quality, white hat, well written work, that is optimised for the search engines.

This includes both on-page seo, such as adding titles and meta descriptions and internal links, as well as off-page SEO, such as advertising your business on on social media, such as on Facebook.  

 

 

However, content marketing is not just about organic SEO.

While improving organic traffic levels is certainly a major goal, it is not the only one. Many content marketers also aim to increase brand awareness, build customer trust and loyalty, and generate leads and sales. In other words, content marketing can be used for a variety of purposes, all of which can help improve a companies bottom line.

 

 

If you’re interested in using content marketing to improve your website’s SEO, there are a few things you should keep in mind. First, remember that quality is more important than quantity when it comes to content. This means that you should focus on creating well-written, informative articles or blog posts instead of churning out low-quality content just for the sake of it.

 

 

Second, make sure that your content marketing is white hat.This means following SEO best practices.

 

 

Third, promote your content across the web. social media, email marketing. 

 

 

By following these tips, you can use content marketing to improve your website’s SEO and drive more organic traffic to your site.