Your business may have had its current website for quite a while, yet it may not have been generating much business for you?

That’s to say, you may have hired a web developer to build a really professional looking website for your business, yet its months since the website went live, and you haven’t received one single call?

So now you plan on taking action, you want to generate more sales, so you start looking for a local seo company that offers organic and local seo.

And you found one, yet one of the first tasks that they want to do is to replace all of the duplicated content marketing on your site- but you can’t understand why would they want to this?

You think that surely its better to leave it as it is, and to just focus on other areas of SEO, such as building backlinks, right?

Well, nope we would disagree with that, because duplicated content can work like a handbrake does on a car, that is if applied, well things aren’t going anywhere fast!

And duplicated content is a massive problem, that’s because often a website designer will want to hand a website back to you as soon as possible, and presumably get paid for building the website.

Yet, if they hand a website back to you, and hundreds of products have no product descriptions, well, the website is going to look rather bleak, so what do they often do?

Well, sometimes they will copy the text directly from the manufacturers website, which is not a good idea!

It’s not a good idea, simply because when Googlebot then crawls and indexes that page it will spot that the text is duplicated, and its been duplicated from the manufacturers website, and because your website was indexed after that, well, it will be your website that’s classed as the low-quality website.

This means that many businesses have duplicated content, may well be affected by the Google Panda update, yet have no idea, and this is why the business may well be lagging, that’s in terms of sales.

So, what’s the solution?

Well, if your in a rush, and haven’t got the time to read the rest of this article, in a nutshell, the work needs to be unique, it needs to be well-written and original.

What Google’s algorithm would prefer is a website where the content is unique, this means you’ve written it just for that website, plus you add information that your customers are likely to find useful, so for example, lets say you sell washing machines, do not just copy and paste directly from the manufacturer, no, instead write your own product description about the washing machines, for example, that it has 8kg washing capacity, that it spins and such and such speed, and write why you think that is a good washing machine for that price, this will help your customers, but also it should help to improve your seo, as the work is unique to your website.

 

So, what’s the solution?

You got it, fix that duplicated content.

What is duplicated content exactly?

Okay, so some business owners think that duplicated content just applies to the main pages of the website, such as the About Us page for example.

That’s to say that some businesses still think that it’s okay to duplicate a blog post, by taking it from another businesses website, and then placing it on their own.

Well this is not okay!

Duplication of any form of content marketing that is copied from another site, whether that just be a paragraph of text, or an entire blog post could harm your businesses seo, and its most definitely worth reading more about the Google Panda update.

Google’s algorithm is very clever, it will spot duplicated content, and your website could be moved down the ranks because of this duplicated SEO work.

So in a nutshell, do not add duplicated content marketing to your website.

Also, some businesses will copy and paste information that the manufacturer has written onto their blog post section of there website.

So for example, lets say that you sell a brand of lawn mower, and you’re the only distributor for that brand of lawn mower, and the company has just launched a new product range, for example a range of rechargeable battery lawn mowers, so you think that your helping your customers by copying and pasting that article, and placing it on your website, right?

Wrong!

Even a duplicated blog post could damage your businesses seo, Google’s algorithm will spot that its duplicated work, that its low-quality, and it could mean your website moves down the SERP’s.  

But why does Google’s algorithm do this?

So, let’s say you wanted to purchase a new electric car, but you weren’t sure how electric cars work, so you wanted to know for example how far the car could drive before it needed recharging.

So, you ask Google “which electric cars have the best range before the car needs recharging”.

Now because Google is so good at answering questions, well you expect a quality answer. But what if this wasn’t the case, and let’s say you received a list of 10 websites instead that all said the same thing! You would be annoyed, right?

That’s why Google employs a clever algorithm that rewards businesses that offer quality content marketing that’s original.

That’s to say if its copied, well, that page is not likely to rank high on Google at all, and this is so that you the user obtain a quality answer.

So instead of having say 10 websites that all supply the same answer about electric cars, you know that when you use Google you will obtain a quality answer from many different businesses.

Plagiarism checker

Google therefore has built into it’s algorithm the ability to check for duplication, but many businesses also use plagiarism checkers like CopyScape.

So let’s say you hire an seo company in Cardiff, yet after a few months you notice your place on Google is not improving. You were on the second page of the SERP’s now you are on page 5, and the SEO agency is saying don’t worry, this is normal, but is it?

Well, we would most definitely ask why your website is moving backwards, and do make sure as one of the first checks that the work being added is not duplicated, then hire another agency to make sure that the backlinks are being built correctly, and that the work is being done to a high standard.

Sound a bit excessive hiring another seo agency to check on the current agencies standard of work?

Well, we don’t think so, because if your business incurs an algorithmic or a manual penalty, such as a Google Penguin, or a Google Panda penalty, well, your website could be removed from Google altogether.

So its most definitely worth making sure the work is done to a high-standard, you can also use plagiarism checkers, that’s to see if the content marketing is duplicated or not.

Does your business require help with its content marketing?

If you run a business here within Cardiff, and you want to invest in white hat SEO, then why not give us a ring?

At the very least the text should not be duplicated, but that’s like saying you shouldn’t add diesel fuel to a petrol car- it should be obvious to the seo agency.

So once that’s been substantiated, that the work is not duplicated, the marketing agency should concentrate on writing high-quality content marketing, plus the agency should make sure that all of the following are added to every blog post:

·        Title

·        Meta title

·        Meta description

·        Alt text

·        Internal backlinks

·        External backlinks

·        Over 1000-word count

·        H1-H6

Plus the work must be high-quality, for example, lets say you ask a really simply question, such as “where can I buy a wooden shed”– well there might be 100 different places in the city of Cardiff that you can purchase a wooden shed from, that’s why for your business to get onto the first page the website must be really good.

Your business must have top quality seo, this means that all  the duplicated text replaced with high-quality text.

Your business must also adhere to white hat seo methods, plus the onsite seo must also be completed to a high-standard.

So if you are looking for a white hat seo company, then why not call us?

How we can help:

We can write content marketing for your business, we can also offer organic SEO, all work is white hat.

This means we will never use duplicated content marketing.